WIP #1


Our questionnaire was distributed 4 days ago and it is still live. So far we have received 54 responses but wee are hoping to reach at least 100.


In the pie chart, it can be seen that 37% of the participants think that stereotypes affect ones confidence moderately, 22.2% stated extremely, 20.4% stated very and only 14.8% don’t think that stereotypes can affect ones confidence. It is clear that majority of participants feel that stereotypes can impact an individual.


In this pie chart, approximately half of the participants have experiences a gender bias situation. Further, participants were asked if the think it was conscious or unconscious gender bias. 24.1% of participants thought it was conscious and 22.2% thought it was unconscious. This shocked me because I was expecting for the majority to respond that it was unconscious bias.

Social Media

I have set up 3 social media accounts: Facebook, Twitter & Instagram. Social media content will be based on our questionnaire results. The campaign will roll out for 5 weeks and consist of posting content on Mondays, Wednesdays and Fridays. Week 5 will be dedicated for advertising our Nexus Project and inviting the audience to attend the end of year FIS 2018 at DKIT.  The aim of the social media campaign is to engage the audience before the launch of our project.

On Mondays we will post a Poll.


On Wednesdays we will invite the audience to share their views, thoughts and experiences.


On Fridays we will post a definition of that weeks topic or our findings of audiences views/opinions.


I am still waiting for the audio scripts and graphics to be developed so that I can start developing the appropriate sound elements. At the moment, I have been playing around with Adobe Audition and Audacity.


Our questionnaire has been distributed and will be closed on Monday. The next stage is the questionnaire’s data analysis. This part is running as scheduled. However, our interviews will be running slightly behind due to the Easter break because our participants are DKIT students.

The audio is a working progress but I am hoping to complete it by the end of April. I would like to do user testing with students and lecturers in the first week of May.

Social media will be completed before schedule as the content and social media plan is 80% complete. The campaign will start running in the last week of April.

Script/Design Document

Reflecting back to the script/design document, it was the biggest report that I have ever worked on. Thankfully, all group members consistently worked on the document and we completed it the best we could with 93 pages.

I was in charge of the following sections:

  • Research Methodology
  • Plan for Data Analysis
  • Ethical Considerations
  • Project Management; Guidelines, Schedule,
  • Social Media; Research, Campaign Plan
  • Audio; Research, Sound for VR, Audio Style,


At this point of our project, i know our research question of by heart; An investigation into unconscious gender bias among students in third level education and its impacts on design graduates.  The research will be conducted using a mixed method approach, quantitative and qualitative. The research will be carried out with an online questionnaire and interviews. I found it hard to write the plan for data analysis because I have never done this before. I feel that I should have said a lot more, however, I wrote the plan the best I could. We had already submitted our ethical approval forms and therefore, that part was easy to write.

Project Management

What I found the most challenging was to create the project schedule in a form of a Gantt Chart. It was difficult to predict how long each part would take. However, now that I have done this project I have a better understanding how long each section can take and how much time I should leave for emergencies and contingencies.

Assigned tasks and meeting notes are recorded after each group meeting and then
uploaded to OneDrive. However, some participants prefer Google Drive. I feel that we are slowly starting to use Google Drive more than OneDrive.

Social Media

I really enjoyed researching previous social media campaigns. It is interesting to see how other companies and organisations have targeted their audiences. Different strategies and techniques have given us a lot of inspiration on how to run our own campaign. I researched the Netflix TV Series ‘Narcos’ Campaign because it’s aim was to raise awareness and that is exactly what we aim to do with our social media campaign. The ‘Narcos’ campaign gained 2 million followers. I also researched the Nike social media campaign which sent out the message ‘Equality has no boundaries’. Another inspirational movement is the #HeForShe campaign  that highlights the potential of social media to attract new audiences. The campaign reached more than 1.2 billion people.


Another challenging aspect was to take on the responsibility of Audio. Audio is not my strongest skill, however, I have enjoyed the research part of it so far. I researched two popular Netflix shows; The Black Mirror and Stranger Things. These are the two most shows on Netflx that our target audience engage with.

Black mirror aims to create a slightly futuristic techno environment. The show’s sound and ambiance are created from real world inspirations. Sounds from various devices and platforms such as notifications from smartphones and social media; twitter, Facebook, etc., have been deconstructed to understand how the sound was created. The sound team recreates the sound with an original twist.

Stranger Things show features 80’s environment where a group of boys discover the horrors of an alternate reality world called ‘The Upside Down’. The sound throughout the show was manipulated to recreate the 80’s style cars, electronic gadgets, telephone ring, etc. Each sound was carefully sourced or recreated by using audio editing software to adjust reverb and frequencies. The alternate reality world was created by the use of different Foley layers. Sound was recorded or walking on dry or saturated floor.

I have always been fascinated with Virtual Reality. I was excited to learn how to produce a VR sound experience. What I learned is that when creating sound for a virtual reality environment, it is important that the audio is 3D. 3D audio means hearing sound in every direction. A great amount of detail needs to be paid to directionality, distance and immersion. HRTF (Head Related Transfer Function) is used to create the directionality of sound. The process of HRTF consists of placing two sets of earphones on a voluntary person and playing different sounds in every direction around that person.

For our project, the aim of the audio is to match the visuals presented throughout the project. The website willhave a calm anticipating ambiance. On the landing page the viewer will be presented with a video which will be interrupted by a glitch. The glitch will be a distorted electric sound. The video will have an ominous ambience. Electromagnetic waves will be manipulated to create different sounds for the atmosphere. The tools used for sound design will be Pro Tools and Adobe Audition. I have learned how to use both software in my Sound Design module. I will have to learn how to use  Reaper and Ableton Live which will be used for 3D sound design.

Here are some inspirational websites that I have come across for audio.
Ruya Website
The website uses a vibration type of sound for its ambiance. It gives the website a technology feel. This could be used as a hover sound for the Nexus website.
Love Lost
The ambiance of the website catches the user’s attention and invites the viewer to stay and explore what the website is about. Each sound element matches the visuals. The ambiance sound would suite the Nexus Projects website to build anticipation leading to the opening video.


Social Media Campaign

According to research, the project demographic engages with Facebook, Twitter and Instagram. Therefore, we have chosen to use these three social media platforms for our campaign. The social media campaign will be the first interaction with the audience. We will release a trailer for our Nexus project, which will lead the audience to our YouTube Channel. Additionally, we will post Gifs inviting the audience to share their opinions, thoughts and experiences of unconscious gender bias by using #shequalities. To manage our social media campaign, we will use ‘Buffer’.  The tool allows us to create a post, select the social media platforms that we would like to use for sharing content and schedule a specific date and time to publish posts.

I did some research on successful social media campaigns conducted by the brands that our demographic engaged with. I learned that a campaign becomes successful by sharing interactive content and inviting the audience to engage by the use of hashtags. The Nike #equality campaign posted meaningful messages such as: “We step onto the court as equals. Judged only by our performance” and ‘’You can do this’ (Madelena, 2017 & O’Brian, 2017). Additionally, Nike encouraged the audience to take a photograph and write their opinion on how sport can create an equal world (Nike, 2017). This proven to be a great success.

Similarly, we have decided to create #shequalities. We will share a trailer of our project to build anticipation. Each shared social media post will lead the audience to our Nexus website. We will also post our research findings in the form of a GIF and invite the audience to share their views and experiences of unconscious gender bias. At the moment I have created 3 social media pages; Twitter, Facebook and Instagram. Content is still yet to be added.



Buffer (2018) Products [online]. Available from: https://buffer.com/ [accessed 20 February 2018].

Madelene, J (2017). Just Do It- The Nike Way [online]. Available from: https://medium.com/rta902/just-do-it-the-nike-way-cf3f969dddd5 [accessed 23 February 2018].

O’Brian, K. (2017). Nike’s ‘Equality’ campaign takes a stance on diversity and opportunity [online]. Available from: http://uk.businessinsider.com/nikes-equality-campaign-takes-a-stance-on-diversity-and-opportunity-2017-2?r=US&IR=T [accessed 23 February 2018].

Nike (2017) Equality [online]. Available from: http://equality.nike.com/generator [accessed 23 February 2018].

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