Script/Design Document

Reflecting back to the script/design document, it was the biggest report that I have ever worked on. Thankfully, all group members consistently worked on the document and we completed it the best we could with 93 pages.

I was in charge of the following sections:

  • Research Methodology
  • Plan for Data Analysis
  • Ethical Considerations
  • Project Management; Guidelines, Schedule,
  • Social Media; Research, Campaign Plan
  • Audio; Research, Sound for VR, Audio Style,

Research

At this point of our project, i know our research question of by heart; An investigation into unconscious gender bias among students in third level education and its impacts on design graduates.  The research will be conducted using a mixed method approach, quantitative and qualitative. The research will be carried out with an online questionnaire and interviews. I found it hard to write the plan for data analysis because I have never done this before. I feel that I should have said a lot more, however, I wrote the plan the best I could. We had already submitted our ethical approval forms and therefore, that part was easy to write.

Project Management

What I found the most challenging was to create the project schedule in a form of a Gantt Chart. It was difficult to predict how long each part would take. However, now that I have done this project I have a better understanding how long each section can take and how much time I should leave for emergencies and contingencies.

Assigned tasks and meeting notes are recorded after each group meeting and then
uploaded to OneDrive. However, some participants prefer Google Drive. I feel that we are slowly starting to use Google Drive more than OneDrive.

Social Media

I really enjoyed researching previous social media campaigns. It is interesting to see how other companies and organisations have targeted their audiences. Different strategies and techniques have given us a lot of inspiration on how to run our own campaign. I researched the Netflix TV Series ‘Narcos’ Campaign because it’s aim was to raise awareness and that is exactly what we aim to do with our social media campaign. The ‘Narcos’ campaign gained 2 million followers. I also researched the Nike social media campaign which sent out the message ‘Equality has no boundaries’. Another inspirational movement is the #HeForShe campaign  that highlights the potential of social media to attract new audiences. The campaign reached more than 1.2 billion people.

Audio

Another challenging aspect was to take on the responsibility of Audio. Audio is not my strongest skill, however, I have enjoyed the research part of it so far. I researched two popular Netflix shows; The Black Mirror and Stranger Things. These are the two most shows on Netflx that our target audience engage with.

Black mirror aims to create a slightly futuristic techno environment. The show’s sound and ambiance are created from real world inspirations. Sounds from various devices and platforms such as notifications from smartphones and social media; twitter, Facebook, etc., have been deconstructed to understand how the sound was created. The sound team recreates the sound with an original twist.

Stranger Things show features 80’s environment where a group of boys discover the horrors of an alternate reality world called ‘The Upside Down’. The sound throughout the show was manipulated to recreate the 80’s style cars, electronic gadgets, telephone ring, etc. Each sound was carefully sourced or recreated by using audio editing software to adjust reverb and frequencies. The alternate reality world was created by the use of different Foley layers. Sound was recorded or walking on dry or saturated floor.

I have always been fascinated with Virtual Reality. I was excited to learn how to produce a VR sound experience. What I learned is that when creating sound for a virtual reality environment, it is important that the audio is 3D. 3D audio means hearing sound in every direction. A great amount of detail needs to be paid to directionality, distance and immersion. HRTF (Head Related Transfer Function) is used to create the directionality of sound. The process of HRTF consists of placing two sets of earphones on a voluntary person and playing different sounds in every direction around that person.

For our project, the aim of the audio is to match the visuals presented throughout the project. The website willhave a calm anticipating ambiance. On the landing page the viewer will be presented with a video which will be interrupted by a glitch. The glitch will be a distorted electric sound. The video will have an ominous ambience. Electromagnetic waves will be manipulated to create different sounds for the atmosphere. The tools used for sound design will be Pro Tools and Adobe Audition. I have learned how to use both software in my Sound Design module. I will have to learn how to use  Reaper and Ableton Live which will be used for 3D sound design.

Here are some inspirational websites that I have come across for audio.
Ruya Website
https://ruya.digital/
The website uses a vibration type of sound for its ambiance. It gives the website a technology feel. This could be used as a hover sound for the Nexus website.
Love Lost
https://lovelost.jam3.com/h
The ambiance of the website catches the user’s attention and invites the viewer to stay and explore what the website is about. Each sound element matches the visuals. The ambiance sound would suite the Nexus Projects website to build anticipation leading to the opening video.

 

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