WIP #2


The survey has now been closed. We reached 103 responses, which is exactly what we had hoped for to have confidence in our results. The next stage is to conduct a data analysis. 


In the pie chart, the majority of participants have stated that stereotypes affect their confidence.


Approximately half of the participants have witnessed a gender bias situation. From which 26.2% think it is unconscious bias and 25.2% think it is conscious bias. 

The interviews have been conducted and transcribed. I interviewed 5 participants who had left their contact details on the survey. Data analysis is currently a working progress and should be completed within 2 weeks. Interestingly, after conducting the interviews we have realized that 2 out of 3 people do not know the definition of unconscious gender bias. 

Social Media

Our social media campaign started on Monday. Our first post was a Poll asking the audience if they believe that unconscious gender bias exist within our society. So far, everyone has voted ‘yes’, it does exist.

The aim of the social media campaign is to simply engage the audience as well as raise awareness of what unconscious gender bias is. Since we are no longer doing a Virtual Reality experience, we have decided to create animated Gifs to attract our demographic. These Gifs will be posted through our social media platforms: Facebook, Twitter & Instagram. 


I have created several GIFS using Graphics that Aine had previously designed for our project. The GIFS were created in Adobe After Effects. To create the glitch effect I followed a YouTube tutorial.

Tutorial: https://www.youtube.com/watch?v=OfHN2GSkAP8&t=127s

FemaleFinal Glitch 1GIF 2Gif 3Gif 4Male



Gender Bias Test

After we received our feedback from our WIP presentation, we took into consideration that our Virtual Reality room does not really suite our research question. Initially, we aimed to create a blank room where the user can hear subconscious thoughts of an individual who has been impacted by unconscious gender bias in that moment. We hoped to create two realities that the user can enter. An experience through the eyes of a male and an experience through the eyes of a female.

Even though, we were keen on developing this idea further, we realized that what we really want to do is to raise awareness of unconscious gender bias. Coming across an implicit gender bias test designed by Harvard a few month ago, we thought that maybe we could re-create the test. We want to design the test specifically for the creative industry. One of our group members Kevin, started to research and design the content for the test while our programmer Aoife, started to research how to develop the test.

Aoife and I spoke to a few of our lecturers to seek advice on the best way that we can re-create this test. After a few meetings with different lecturers and several attempts to develop the test, Aoife understood how to code it using HTML. In the mean time, I am focusing on our primary research and our social media campaign.

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