WIP #2

Research

The survey has now been closed. We reached 103 responses, which is exactly what we had hoped for to have confidence in our results. The next stage is to conduct a data analysis. 

Screenshot_8

In the pie chart, the majority of participants have stated that stereotypes affect their confidence.

Screenshot_9

Approximately half of the participants have witnessed a gender bias situation. From which 26.2% think it is unconscious bias and 25.2% think it is conscious bias. 

The interviews have been conducted and transcribed. I interviewed 5 participants who had left their contact details on the survey. Data analysis is currently a working progress and should be completed within 2 weeks. Interestingly, after conducting the interviews we have realized that 2 out of 3 people do not know the definition of unconscious gender bias. 

Social Media

Our social media campaign started on Monday. Our first post was a Poll asking the audience if they believe that unconscious gender bias exist within our society. So far, everyone has voted ‘yes’, it does exist.

The aim of the social media campaign is to simply engage the audience as well as raise awareness of what unconscious gender bias is. Since we are no longer doing a Virtual Reality experience, we have decided to create animated Gifs to attract our demographic. These Gifs will be posted through our social media platforms: Facebook, Twitter & Instagram. 

GIFS

I have created several GIFS using Graphics that Aine had previously designed for our project. The GIFS were created in Adobe After Effects. To create the glitch effect I followed a YouTube tutorial.

Tutorial: https://www.youtube.com/watch?v=OfHN2GSkAP8&t=127s

FemaleFinal Glitch 1GIF 2Gif 3Gif 4Male

 

 

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