The content consists of animated gifs, short infographic videos, famous quotes and shocking facts.
These Gifs were created in Adobe After Effects.
These facts are from our primary research.
Social Media Engagement
The social media campaign aims to interact and engage with the audience. I have found it difficult to get many followers on Twitter and Instagram. Instagram proved to be difficult to post videos and animated gifs, so we decided that we will stick with Twitter and Facebook as we have started to build a followers list on those two platforms. Facebook is our dominant social media platform which currently has 80 followers and Twitter only has 13 followers.
I found that by tagging and hash tagging current and trending organisations such as #HeForShe, #MeToo, #TheWProject, @plainjaaane, @AtFalks & @francescavallo, we have reached a lot of attention. Facebook reached 197 people and Twitter reached 85 views.